WORK

I create stuff. From branding, website design to marketing and creative campaigns.

URBAANITE NASHVILLE

Created an an award-winning digital platform to help people discover the need to know in food, art, wellness, history and cultural attractions in Nashville. Work includes: branding, content creation and stortytelling, website development and design, copy and messaging.

FUND TENNESSEE

Led the creation and execution of a new $117 million dollar federal funding program for small businesses and entrepreneurs in TN. Work included: program management, RFP development and selection, vendor and creative management, ideation, branding, copy and messaging, website launch and management, multi-city program launch.

MINTECH AGENCY

I had the opportunity to be center stage for a growing HR tech company. The owner was seeking to grow brand exposure and create a pipeline for new prospective B2B clients.

Work included: strategic marketing plan, project management, paid social campaign management, virtual event management and promotion, media + pr, social media management, website management, and maintenance.

Press Highlights:

  • https://urbaanite.com/karen-williams-mintech-agency-diversity-tech/

  • https://www.businessinsider.com/how-hr-veteran-mintech-talent-agency-nashville-find-diverse-talent-2020-12

  • https://www.bizjournals.com/nashville/news/2021/04/30/the-boss-karen-williams-mintech-agency.html

LAUNCH TENNESSEE

Led the redesign of the branding and website for an entrepreneur ecosystem and investment fund nonprofit. Work included: ideation, branding, website, copy and messaging, new branding guidelines, newsletter redesign and social media templates. Goal: to increase brand awareness and clarity around organization’s mission along with providing a better user experience both online and offline.

NASHVILLE’S NOT JUST COUNTRY

Created an award-winning storytelling series highlighting Nashville changemakers, including story direction and concept, photoshoot, branding and landing page, landing presenting sponsor - Pinnacle Financial Partners, client/partner management along with gathering 200+ guests for the launch event.

3686 FESTIVAL

Managed the marketing, communications, and design of the multi-day annual festival, bringing together entrepreneurs from across the state of TN and beyond.

Work included: event management, vendor and creative management, ideation, branding, volunteer management, website redesign and launch, secured and managed monetary and in-kind sponsors, speaker recruitment, and day of run of show management.

Event Highlights

Welcome. I’m Ashley.

I am a storyteller who loves great design. I help brands, people and causes win through thoughtful design and visuals. I start each project by focusing on your goals and audience.

As an entrepreneur, marketer and designer for over 12 years, I have a passion for creating stuff that matters. I have worked in corporate marketing and the advertising agency arena, leading national multicultural campaigns for Denny’s, BMW and United Methodist Communications to heading my own consulting firm. I was the marketing director for a statewide entrepreneurial non-profit and investment fund, launching multiple marketing and event projects along with three new investment brands.

I am also the founder of Urbaanite Nashville, a local lifestyle publication sharing a fresh narrative of the city through the people, places and history. Over the last 10 years, I have created an award-winning publication that reaches thousands of people each day seeking to explore Nashville. From the branding, weekly stories to managing our digital platforms and producing an annual printed guidebook. I have also landed, managed and retained ecurring advertisers, retaining long-standing annual sponsors and recurring advertisers.

I love working with brands from ideation to execution to help ensure true impact is created and felt.