WORK
I create stuff. From marketing, branding, website design to publications and creative campaigns. Working with brands like BMW, Launch Tennessee, Denny’s United Methodist Communications and Urbaanite Nashville.
URBAANITE NASHVILLE
Created an an award-winning digital platform to help people discover the need to know in food, art, wellness, history and cultural attractions in Nashville. Work includes: branding, content creation and stortytelling, website development and design, copy and messaging.
Work Examples:
The Urbaanite Guide to Nashville (content, production, advertising, publishing and art direction)
FUND TENNESSEE
Led the creation and execution of a new $117 million dollar federal funding program for small businesses and entrepreneurs in TN. Work included: program management, RFP development and selection, vendor and creative management, ideation, branding, copy and messaging, website launch and management, multi-city program launch.
MINTECH AGENCY
I had the opportunity to be center stage for a growing HR tech company. The owner was seeking to grow brand exposure and create a pipeline for new prospective B2B clients.
Work included: strategic marketing plan, project management, paid social campaign management, virtual event management and promotion, media + pr, social media management, website management, and maintenance.
Press Highlights:
https://urbaanite.com/karen-williams-mintech-agency-diversity-tech/
https://www.businessinsider.com/how-hr-veteran-mintech-talent-agency-nashville-find-diverse-talent-2020-12
https://www.bizjournals.com/nashville/news/2021/04/30/the-boss-karen-williams-mintech-agency.html
NASHVILLE ENTREPRENEUR CENTER
The Nashville Entrepreneur Center is the hub for all things entrepreneurship and startups in the city. They were seeking a new complete redesign of their website that allowed for a better user experience and understanding of their vast array of programming and events offered.
Work included: project management, vendor relations, art direction, content and messaging, website management, and go-to-market assistance.
LAUNCH TENNESSEE
Led the redesign of the branding and website for an entrepreneur ecosystem and investment fund nonprofit. Work included: ideation, branding, website, copy and messaging, new branding guidelines, newsletter redesign and social media templates. Goal: to increase brand awareness and clarity around organization’s mission along with providing a better user experience both online and offline.
Work examples:
NASHVILLE’S NOT JUST COUNTRY
Created an award-winning storytelling series highlighting Nashville changemakers, including story direction and concept, photoshoot, branding and landing page, landing presenting sponsor - Pinnacle Financial Partners, client/partner management along with gathering 200+ guests for the launch event.
3686 FESTIVAL
Managed the marketing, communications, and design of the multi-day annual festival, bringing together entrepreneurs from across the state of TN and beyond.
Work included: event management, vendor and creative management, ideation, branding, volunteer management, website redesign and launch, secured and managed monetary and in-kind sponsors, speaker recruitment, and day of run of show management.
Event Highlights
Welcome. I’m Ashley.
I am a storyteller who loves great design. I help brands, people and causes win through thoughtful design and visuals. I start each project by focusing on your goals and audience.
As an entrepreneur, marketer and designer for over 12 years, I have a passion for creating stuff that matters. I have worked in corporate marketing and the advertising agency arena, leading national multicultural campaigns for Denny’s, BMW and United Methodist Communications to heading my own consulting firm. I was the marketing director for a statewide entrepreneurial non-profit and investment fund, launching multiple marketing and event projects along with three new investment brands.
I am also the founder of Urbaanite Nashville, a local lifestyle publication sharing a fresh narrative of the city through the people, places and history. Over the last 10 years, I have created an award-winning publication that reaches thousands of people each day seeking to explore Nashville. From the branding, weekly stories to managing our digital platforms and producing an annual printed guidebook. I have also landed, managed and retained ecurring advertisers, retaining long-standing annual sponsors and recurring advertisers.
I love working with brands from ideation to execution to help ensure true impact is created and felt.
